Norwegian singer-songwriter Elise Vatsvaag has created her own original and captivating sound while rubbing sonic shoulders with the likes of Lykke Li, Veronica Maggio and Robyn. Elise’s collection of songs «This Is Not My Music» will be released throughout 2012, offering a glimpse of this young singer-songwriter’s burgeoning talents.
"This Is Not My Music #1" is a collection of the first four singles Elise released in 2012.
Elise Vatsvaag started her musical career at the age of 17. She received attention for a song she wrote with legendary songwriter James T. Slater in 2010, «Ooh La La», and the song playlisted on the biggest national radio in Norway for three months the following year. “This was a wonderful learning experience,” Elise recalls, “but it was when I spent five months in New York City last year (2011) that I started to move towards this new artistic direction.”
After returning from New York, Elise spent 4 months in the studio recording new material with producer Ashley Stubbert in her hometown of Stavanger. «This Is Not My Music», is a collection of 8 songs, which will all be released throughout 2012. A new song will be released on the 10th of every month on www.elisevatsvaag.com, all tracks will be available for a free download. Every fourth single is followed bu an EP collection of the singles, digitally available everywhere.
«This Is Not My Music» is a concept recognizing the fact that music will eventually go free. Free, however, is only part of the business model. By unshackling her music and giving it away for free, Elise is using one product to add value to other products. As many artists have proven before her; free music helps generate interest in concerts and merchandise, the more people talk about the music increases the bands profile in turn receiving more marketing and licensing possibilities. To be recognized in a fast growing digital market artists need to find smart ways to spread good, relevant songs in the most efficient way. «This Is Not My Music» is Elise's solution.
The first song from the collection, «Safe Play», was released February 10th. “Safe Play” is a delightfully catchy confession, delivered with Elise’s signature carefree shrug and a smile. The thrilling combination of conventional pop rock instrumentation accompanied by strings and a sprinkling of electronica gives Elise a fresh individual sound. The day after releasing the song on her home page, Elise was made «Artist of the Week» by the biggest talent-scout radio show in Norway, NRK Urørt, confessing the following: «With well appropriated melodic hooks, a charming voice and a solid production, Elise Vatsvaag is one of the most exciting new pop artists Urørt has heard in a long time.»
The second single, “Vena Amoris”, was released March 10th. “It’s been a while since I’ve posted some straight up female singer/songwriter stuff, so I’m excited to have stumbled upon a goodie last weekend in Elise Vatsvaag. Vatsvaag, out of Norway, is releasing a new (free) song on the 10th of every month for her album, This Is Not My Music. I took a strong liking to her March single, “Vena Amoris (...) Vatsvaag has a youthful, precious voice” (www.knoxroad.com)
The third single, “Neighboorhood” was released April 10th. “Look at this pretty Norwegian lady singer, and listen to the equally pretty pop tune that she’s just made (...) a bright and cheerful song with a delightfully sunny disposition" (www.scandipop.co.uk). Leading up to this particular release Elise ran a competition called «This Is Not My Art Work», asking people to send her a photo of their best childhood memory to her Facebook. In under two weeks she received more than 70 photos!